A designer’s toughest client can often be herself. Creating one’s own identity can feel daunting – it’s hard to take time away from other projects and do your own work, and it’s even harder to decide which creative direction is the “right” one to go with. It’s too easy for self promotional endeavors to languish, and that’s when designers seek out other creatives for some unbiased help.
This Berkeley, California designer and teacher struggled with an out of date website that didn’t showcase her work or do anything to represent her teaching skills. She wanted a simple and clean portfolio site, but she also wanted a means of interacting with her students outside of classtime—a place where she could post lecture materials or start an off-the-cuff discussion. Her new site is more than just a stylish portfolio—it’s her teaching assistant.